Hello, I am Sourajit Sengupta
A Brand, Strategy, and Experience designer living in Mumbai, India.
Over the past ten years, I have built brands that stand for something. Brands that challenge convention. Brands that last.

With experience in a wide range of creative services, including insights, strategy, and unique concepts for a wide range of industries, formats, and challenges. I am passionate about creating meaningful experiences for brands.  I know the art of translating strategic thinking into the most effective design solutions that helps business to scale faster.

I am currently the Head of Global Brand Design at Lenskart.
From building robust design systems to building a highly skilled central design team capable of seamless global design operations. My focus is on achieving high commercial success by working on a variety of business design objectives.

As design head for Lenskart, I have overseen all design operations worldwide, including digital experiences and retail stores, creating design systems, developing brand strategies and product categories, creating digital product design solutions, developing customer acquisition campaigns, defining retail branding experiences, and training designers to boost brand value.

Making business and design intersect is what I do.
Work Experience
Lenskart Pvt. Ltd.
Senior Manager - Brand Design
2021 March - Present

Leaf Design 
Creative Director
2018 - 2021 Feb
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Principal Designer
2016 - 2018
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Project Lead
2013- 2016
Awards
2018 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Travosh, Branding & Identity

Role: Design Director with Leaf Design

2018 Kyoorius Design Award
Award: InBook Winner
Project & Category: Sandoitchi, Branding & Identity
Role: Design Director with Leaf Design

2017 Kyoorius Design Award
Award: InBook Winner
Project & Category: Avendus, Branding Environment Design
Role: Design Director with Leaf Design

2016 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Lokmat, Brand Environment Design
Role: Design Director with Leaf Design

2014 MIT Institute of Design Alumni
Award: Best Student, Year 2011-2013

Association
MIT ID
Visiting Faculty & External Jury
Symbiosis Institute of Design
Industry Mentor

NID, Vijaywada
Visiting Faculty

Amity University, ASFA
External Jury

Behance Portfolio Review, Surat
Jury & Speaker
More about my lifestyle
Apart from my astounding mess of creative madness, I am a Classical Trained Vocalist and a Fitness Athlete.
Just to highlight, fitness for me is not an activity but a part of my life. I have been into fitness for the past four years and it has helped me to keep a healthy and conscious mind. Adequately, a pro-active brain is always the key to a designer’s daily life.
Fuelled by my passion for people, places, and new experiences. I love to interact with different people as I believe understanding human behaviour and actions lead to better design thinking.

It's a brave new creative world out there and I’m here to make my mark.
Cheers!
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